Meet Craig
Craig's long-standing residency in Pleasanton, spanning over four decades, reflects his deep roots in the community and his intimate understanding of its history, culture, and values. His educational journey, from Lydiksen Elementary School to Foothill High School and on to higher education institutions like Las Positas Community College, California State University Hayward, and St. Mary’s College in Moraga, illustrates his commitment to personal and professional growth.
Craig's academic pursuits, culminating in a Bachelor of Arts degree in Administration of Justice and a master's degree in Organizational Leadership, highlight his dedication to learning and his desire to acquire the knowledge and skills necessary for effective leadership and community engagement.
Given his extensive educational background and his long-standing ties to Pleasanton, Craig is well-positioned to contribute meaningfully to the city's development and prosperity. His experiences as a resident, student, and community member have undoubtedly shaped his perspectives and priorities, making him a valuable asset to the city's leadership and governance.
Craig and Kimberly's story is a testament to their strong bonds with Pleasanton and their commitment to family and community. Their decision to purchase their first home in Pleasanton over three decades ago reflects their belief in the city's exceptional qualities as a place to live, work, and raise a family.
Raising their two children, Joseph and Jillian, in Pleasanton further deepened their connection to the community. From attending Fairlands Elementary School to graduating from Foothill High School, Joseph and Jillian were able to experience firsthand the high-quality education and supportive environment that Pleasanton offers its residents.
Joseph's journey from UC Davis, where he earned his Bachelor of Science degree in Psychology while participating in the Airforce R.O.T.C. program at Berkeley, to his service in the U.S. Army as a First Lieutenant, exemplifies his dedication to both academic and military pursuits. Similarly, Jillian's pursuit of a Bachelor of Science degree in Biology from St. Mary’s College of Moraga and her current enrollment in veterinary school at Western University highlight her passion for science and commitment to professional excellence.
Craig and Kim's pride in their children's accomplishments reflects not only their love and support but also the values of hard work, dedication, and service that they have instilled in their family. As active members of the Pleasanton community for over three decades, Craig and Kim continue to contribute to the city's vibrancy and success, leaving a lasting legacy for future generations.
Craig Eicher's career progression within the Pleasanton Police Department (PPD) showcases his dedication, leadership, and innovative spirit over more than three decades of service. Beginning as a volunteer reserve officer in 1988, he transitioned to a full-time paid police officer in 1991 and subsequently held various roles, including bike patrol officer, field training officer, detective, and later, supervisory positions as a sergeant, lieutenant, and captain.
One of the highlights of Eicher's career was his time in investigations, particularly as a burglary and financial crimes detective. During this period, he worked on a range of cases, from embezzlements to homicides, including management oversight of the successful use of DNA evidence to solve a 30-year-old cold case. His innovative approach to using DNA in solving property crimes during the late 1990s demonstrates his forward-thinking mindset and commitment to leveraging technology for law enforcement purposes.
As a captain, Eicher oversaw the department's investigations and operations divisions, while also supporting various youth programs and community engagement initiatives. He actively participated in community events and collaborated with residents and local organizations to address specific community needs, demonstrating his commitment to community policing principles.
Notably, Eicher served as interim police chief for a six-month period in 2019 and 2020 during the onset of the Covid crisis. During this critical time, he led the department with compassion, integrity, and responsiveness to the community's needs, further solidifying his reputation as a trusted leader. His exemplary leadership during challenging circumstances underscores his ability to navigate complex situations with grace and dedication, earning him respect and admiration from both colleagues and community members alike.
Throughout his tenure, Eicher spearheaded numerous organizational leadership and community impact initiatives, ranging from the development and implementation of homeless outreach teams to the procurement of essential equipment like body-worn cameras and armored rescue vehicles. His strategic vision and dedication to enhancing transparency, accountability, and officer safety have left a lasting impact on the department and the community.
Eicher's accomplishments have been recognized through awards and commendations, including Exceptional Customer Service Awards, commendations from city and law enforcement leaders, and being named Police Officer of the Year on two occasions. His leadership, professionalism, and contributions to the Pleasanton Police Department exemplify his unwavering commitment to public service and the well-being of the community.
Community Engagement
Craig Eicher's extensive involvement in various community organizations highlights his dedication to serving Pleasanton and its residents beyond his law enforcement career. Here's a breakdown of his roles and contributions:
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Pleasanton Chamber Foundation Board (2018-2020): As a member of the Pleasanton Chamber Foundation Board, Eicher likely contributed to initiatives aimed at promoting economic development, supporting local businesses, and fostering a vibrant community.
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Pleasanton Community of Character Collaborative – Board of Directors (2013-present) (current president): As the current president of the Pleasanton Community of Character Collaborative, Eicher leads efforts to promote a culture of goodwill and values within the community. By recognizing and encouraging individuals and organizations that exemplify traits such as compassion, responsibility, and integrity, he contributes to building a stronger and more cohesive community.
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Hope Hospice – Board of Directors - President (2013-2021): As president of the Hope Hospice Board of Directors, Eicher played a crucial role in addressing the organization's financial challenges and steering it towards sustainability and growth. His leadership likely helped ensure that Hope Hospice continued to provide essential end-of-life care services to the community.
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Foothill High School Band Boosters (2008 -2012): By volunteering with the Foothill High School Band Boosters, Eicher supported music education and extracurricular activities for students, contributing to the enrichment of their academic experience and personal development.
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Leadership Pleasanton (2010): Eicher's participation in Leadership Pleasanton demonstrates his commitment to personal and professional growth, as well as his desire to contribute to the betterment of the community through enhanced leadership skills and civic engagement.
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Widmer World Christmas Display principal (1990-present): Eicher's involvement in Widmer World Christmas Display showcases his dedication to bringing joy and holiday spirit to the community. By assisting with the creation and maintenance of this annual tradition, he contributes to fostering a sense of community and celebration among Pleasanton residents www.Widmer-World.com.
Through his active involvement in these diverse organizations and initiatives, Craig Eicher has made significant contributions to the Pleasanton community, embodying the spirit of service and civic engagement.
Professional Memberships
Membership in the IACP provides Eicher with access to a global network of law enforcement leaders, resources on emerging trends and issues in policing, and opportunities for professional growth and collaboration.
FBI National Academy Associates (FBINAA): Eicher's participation in the FBINAA allows him to stay connected with fellow graduates of the FBI National Academy program, access to ongoing training and educational opportunities, and engagement with law enforcement leaders from around the world.
By actively participating in these professional organizations, Eicher demonstrates his commitment to staying informed about the latest developments in law enforcement, sharing knowledge and expertise with peers, and upholding the highest standards of professionalism and ethics in his role as a law enforcement leader.
Legacy and Character:
As the President of the Pleasanton Police Officers Association Craig established the Pleasanton Police Officers Charitable Foundation. (1996) This non-profit foundation has served the Pleasanton community by bringing gifts to the less fortunate during the holidays, financially helped victims in need, and has helped close financial gaps for seniors since its inception. Craig played a pivotal role in developing model programs such as peer support, implementing the body-worn camera system, and launching the city’s “Homeless Outreach Program.”
His leadership and community involvement set a standard for others, ensuring that PPD actively contributed to solving pressing community needs.
Police Chief David Swing acknowledged that the department and community have “greatly benefited” from Eicher’s service over the years.
Eicher’s commitment to leaving things “better than he found them” resonated throughout his career.
His impact on the community is immeasurable, and his dedication to making Pleasanton a better place will endure for years to come.
In summary, Craig Eicher’s contributions spanned investigations, innovation, education, community programs, and exemplary leadership, leaving an indelible mark on the City of Pleasanton, Pleasanton Police Department and the community it serves.
Your Vote for a brighter Pleasanton
Join us in campaigning for Craig Eicher for City Council in 2024. Your vote is an investment in proven, trusted leadership and integrity that guarantees a much-needed change in direction towards a better future for our wonderful community. With your support and your VOTE, we can make Pleasanton’s future bright.
More about Craig:
Hobbies: Wood working, Cooking, Hiking, Gardening, Camping, Traveling, and Extreme Christmas Displays.
Favorite meal: It must be my mom’s spaghetti and Meatballs, though I do have quite a few favorites.